How Much Financial Influence Does Gen Z Have? - teen purchasing power article

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Teens of today, consumers of tomorrow – Marketing Week teen purchasing power article


Teen and tween Gen Z kids, ages , account for $44 billion in discretionary spending each year. According to Forbes, they're poised to.

They already represent up to $ billion in buying power – and that's of Gen Z not yet into their teens, their spending focus is on toys, candy.

It's well-known that teens have a considerable amount of spending power, both in terms of independent purchases and influence over the family spending.

All of the intricacies in teenage spending habits make this Although spending power isn't as high in comparison to other groups, teens still.

just like millennials did when they first acquired their purchasing power. Much like teens before them, the habit is born out of a desire to.